Looking for the best social media management tools? Look no further! We have curated 20 of the best social media management tools available today.

Social media is an essential part of any small business marketing strategy. However, managing multiple social media accounts can be daunting – especially if you don’t have the time to do it yourself. That’s where social media management tools come in.

Social media management tools help business owners by giving them the ability to post to multiple social media accounts from one platform. This saves time and energy and lets you focus on other aspects of your business.

There are a lot of social media management tools out there, so it can be tough to know which ones are the best for your business. To help you out, we’ve compiled a list of the 20 best social media management tools available today.

Best Social Media Management Tools

Before we dive in, it’s important to note that social media management tools are not one-size-fits-all. The best tool for your business will depend on your specific needs and goals.

What Are Social Media Management Tools?

Social media management tools are platforms that give users the ability to manage multiple social media accounts from one central location. This can include features like scheduling posts, analyzing social media analytics, managing social media campaigns, and more.

Why Do You Need Social Media Management Tools?

There are a few key reasons why you might need social media management tools for your business.

First, social media management tools can save you a lot of time. If you’re managing social media accounts for your business, chances are you don’t have a lot of extra time to be logging into each account and manually posting content. social media management tools let you do all of that from one platform, which can save you hours each week.

Second, social media management tools can help you get more out of your social media presence. Many social media management tools come with features like social media analytics and reporting, which can give you insights into how your social media posts are performing. This information can help you optimize your social media strategy and make better-informed decisions about your content.

Third, social media management tools can help you better manage social media campaigns. If you’re running social media ads or promoting specific content on your social channels, social media management tools can give you the ability to track your progress and see how your campaigns are performing. This information can be invaluable in helping you adjust your campaigns for better results.

Now that we’ve covered some of the key reasons you might need social media management tools, let’s take a look at 20 of the best social media management tools available today.

Best For Multi-Channel Social Media Management

These tools are great for managing multiple social media accounts across different platforms.

1 Hootsuite – Best for social media beginners

Hootsuite is one of the most popular social media management tools on the market, and for good reason. Its user-friendly interface makes it perfect for social media beginners, and it offers a wide range of features to help you get the most out of your social media presence.

2 Buffer – Best for managing multiple social accounts

If you’re looking for a social media management tool that’s specifically designed for managing multiple social accounts, Buffer is a great option. It lets you connect and manage multiple social media accounts from one platform, and even provides content recommendations to help you save time.

3 Sprout Social – Best for social media analytics

Sprout Social is a great option if you’re looking for a social media management tool with robust social media analytics. It provides detailed insights into your social media performance and even offers a social listening tool to help you track conversations about your brand.

4 Zoho Social – Best for small businesses

Zoho Social is a great option for small businesses that are looking for an affordable social media management solution. It offers all of the features you need to get started with social media management and has a very affordable price point.

5 CoSchedule – Best for content creation

If you’re looking for a social media management tool that’s specifically designed for content creation, CoSchedule is a great option. It lets you manage your social media accounts and create content from one platform and even provides a social media calendar to help you plan and schedule your posts.

6 HubSpot – Best for social media marketing

HubSpot is a great option for businesses that are looking for a comprehensive social media management and marketing solution. It offers tools to help you with everything from social media monitoring to creating social media ads.

7 SocialBee – Best for social media professionals

SocialBee is a great option for social media professionals who are looking for a tool with advanced features. It offers social media management, reporting, and even team collaboration features to help you get the most out of your social media presence.

8 Agorapulse – Best for social media reporting

Agorapulse is a great option if you’re looking for a social media management tool with robust social media reporting. It provides detailed insights into your social media performance and even offers a social listening tool to help you track conversations about your brand. Agorapulse works similarly to Hootsuite, Sprout Social, and buffer.

Best Tools for Social Media Audience Listening

Social media monitoring and audience listening can assist social media managers in getting a sense of their followers’ pulse and developing successful social media efforts. Here are two tools that make it simple.

9 TweetDeck – Best for Twitter users

TweetDeck is a great social media management tool for Twitter users. It provides a simple interface that makes it easy to view and manage multiple Twitter accounts. It also offers features like TweetDeck Channels, which lets you easily follow and engage with specific topics or hashtags.

12 Mention – Best for social media listening

Mention is a social media listening tool that lets you track mentions of your brand across the web. It’s a great way to get insights into what people are saying about your brand, and can even help you identify potential social media crises before they happen.

13 SparkToro – Best for social media research

SparkToro is a social media research tool that lets you see what social media platforms your target audience is using. It’s a great way to get insights into where your audience is spending their time, and can even help you identify new social media platforms to reach them.

Best Tools for Social Media Planning

Planning tools help social media managers plan and schedule social media content in advance. This can be a great way to save time, and ensure that your content is published on a consistent basis.

14 PromoPrep – Best for social media content planning

PromoPrep is a social media content planning tool that lets you plan and schedule social media posts in advance. It’s a great way to ensure that your content is published on a consistent basis, and can even help you save time by batching your content creation.

15 Post Planner – Best for scheduling content publishing

Post Planner is a social media content curation tool that lets you find and share social media content. It’s a great way to get fresh ideas for your social media posts, and can even help you save time by curating content from other sources.

16 Publer – Best for scheduling post

Publer is an easy-to-use social media publishing software that allows you to post social media updates to a range of platforms with a single click. Utilize relevant formatting tools, get hashtag recommendations by properly customizing based on your preferences, and create, curate, and automate all future social media postings using the right templates.

17 Loomly – Best for social media creation

Loomly is a social media management tool that helps you create better content, faster. With Loomly, you can easily plan, publish, and optimize your social media posts. It also offers features like social media reporting and team collaboration to help you get the most out of your social media presence.

Best Tools for Content Optimization

Content optimization tools help social media managers ensure that their content is seen by as many people as possible.

18 Later – Best for social media content creation

Later is a social media management tool that lets you easily create and schedule social media posts. It also offers features like content optimization and social media reporting to help you get the most out of your social media presence. You can now auto post to TikTok with Later!

19 Kapwing – Best for social media video creation

Kapwing is a social media management tool that helps you easily create and edit videos for social media. It’s a great way to quickly create engaging video content for your social media followers, and can even help you save time by batch-processing your video content.

20 Content Row – Best for social media reporting

A good headline is critical in attracting people to your content. If you have trouble coming up with appealing headlines, Content Row might be the answer. Although they provide a variety of tools, my favorite is their headline generator and headline analyzer.

Final Thoughts

There’s no shortage of social media management tools out there, and the ones we’ve listed here are just a few of the best. If you’re looking for a social media management tool that’s right for your business, be sure to consider the features and price before making your decision.

Not all of them work the same, so it’s important to find the one that best fits your needs. And if you’re on a budget, don’t worry – there are plenty of great free social media management tools out there as well!

We have been using HootSuite and Buffer for years to help us with social media management, and we think they’re both great tools. What social media management tool do you use? Let us know – email them to us.