For a marketer, consumer law is a fascinating space: It’s a $100 billion industry that’s critical to millions of people, but it lacks a single high-quality national brand. Law firms spend fortunes on ads — 9 of the 10 most expensive Google keywords worldwide come from U.S. consumer law — but most players rely on sketchy messaging and lack meaningful tech of any kind.
Perhaps because of this, our early marketing efforts have already yielded surprisingly strong results. In paid search, it costs us $250 to acquire a customer worth $800, and we’re starting to see organic growth via referrals from clients and lawyers. (It helps that we have no direct competition, customers love our product, and everything we offer is free.)
Your job is to take this basic foundation and grow it into something extraordinary. Your mission:
Build a great marketing organization from the ground up. Get your hands dirty building and testing campaigns, then...
As the Head of Marketing at SURE, you will be tasked with developing our marketing function from the ground up, and will be responsible for the marketing vision and execution of our Enterprise SaaS products. You’ll collaborate with leadership, sales, product and external vendors on developing and driving our marketing programs. You will lead strategy, development, and tactical execution of marketing plans to drive new client growth, sales enablement/pipeline acceleration, and reinforce our compelling brand story. You’ll be comfortable rolling up your sleeves and creating a diverse range of content including presentations, blog and web copy, customer success stories and more. Most importantly, you are an outcome-oriented professional with experience marketing an enterprise technology solution.
What you'll do:
Develop compelling positioning and messaging for SURE’s enterprise insurance software solutions to target personas and...
We are defining a new product category and we’re looking for an extraordinary, entrepreneurial, and passionate Product Marketing Manager to work across the entire product lifecycle, from helping shape the product and driving commercialization to growing product adoption.
Articulate compelling value proposition by develop clear positioning and messaging around our key features from user research, market insights, and product understanding
Identify and emphasize competitive differentiators: advocate for our existing and prospective users, be informed about our competitive landscape and become the go-to expert to help shape the product roadmap and strategy
Work cross-functionally to fuel ongoing product adoption and go-to-market launches
Create buyer enablement materials including product, industry and thought leadership content through blogs, whitepapers, eBooks, videos, web pages and more
Measure what works and what doesn’t, and work to improve it...
As the Sr. Email Marketing Manager, you will be responsible for the development and execution of the communication strategy for the Slickdeals customer journey to achieve forecasted business targets. You will be responsible for building and executing data-driven lifecycle marketing campaigns through collaboration with our creative and product teams. You will work with design to create email templates that drive deeper engagement within the Slickdeals ecosystem. You will track and ensure the health of all campaigns going through email, push, and browser notifications. You will support the engineering team with timely and clear requirements for features and functionality. The work you do will be an essential part of the Slickdeals user journey and a significant contribution to the success of the marketing team.
Develop strategy and execute new email user journeys through data analysis, technology, and customer insights.
Test and iterate...
The Marketing Director role is an ideal position for someone who is experienced in the fast-paced online space, has a strong background in analytics and applied knowledge of search engine marketing and direct response user acquisition campaigns. They should also have exposure to other forms of marketing such as managing affiliate partnerships and paid social media campaigns. The Marketing Director will be involved with all aspects of online marketing including: growth strategy, execution of online marketing campaigns, partnership management, data analysis, creative/landing page development and testing, as well as project administration. The marketing director will be a mentor for the team and a leader for the channel.
Search engine marketing campaign management, bidding automation, and optimization
Drive strategy and identify new opportunities for growth
Ability to define and build new business processes that improve efficiency and...
Wpromote is looking for its next Head of CRM to lead and grow our talented team and to build solutions that will exceed the arising needs of ambitious clients. Email marketing has evolved to encompass client lifecycle marketing, marketing automation development, CRM strategy, messaging across platforms, loyalty and referral program management, and CDP consultation and you would be tasked with keeping Wpromote’s offering on the forefront of that evolution. If you have a proven background on the list above, can build and execute against long-term plans, have experience managing and growing a team, and can inspire passion and confidence in employees and clients alike, you could be a match for this role!
You Will Be
Managing a team of 8+ individuals at various levels ranging from coordinators to an Associate Director
Directly managing one high profile account to remain current on applicable technology, tactics and industry trends